Extended passing off

extended passing offextended passing off: a claim for passing off brought by a g... More: a claim for passing offpassing off: a civil wrong, or tort, that protects a trader’... More brought by a group of stakeholders or traders who have collective goodwillgoodwill: a business’ intangible and reputational assets suc... More in a trade marktrade mark: a symbol, most commonly used in conjunction with... More; claimants must be able to prove (i) a misrepresentationmisrepresentation: in contract disputes, a false statement t... More has been made; (ii) the misrepresentationmisrepresentation: in contract disputes, a false statement t... More was made by a trader in the course of trade; (iii) the misrepresentationmisrepresentation: in contract disputes, a false statement t... More was made to customers (actual or prospective); (iv) the conduct was intended to injure or harm the goodwillgoodwill: a business’ intangible and reputational assets suc... More or business of a competitor; and (v) the claimants’ goodwillgoodwill: a business’ intangible and reputational assets suc... More or business was actually harmed by the trader’s conduct.