financial promotionfinancial promotion: in the context of the Financial Service...: in the context of the Financial Services and Markets Act 2000 (FSMA), “an invitation or inducement to engage in investment activity, communicated by a person in the course of business”; section 21 of FSMA prohibits any financial promotionfinancial promotion: in the context of the Financial Service... unless the communication is from an authorised person or is approved by an authorised person – this is known as the ‘general prohibition’; statutory exceptions to the general prohibition are set out in the FSMAFSMA: The Financial Services and Markets Act 2000, the princ... 2000 (Financial Promotionfinancial promotion: in the context of the Financial Service...) Order 2005 (FPO), for example, article 48 FPO creates an exception where the communication is to a certified high net worth individual and article 49 FPO creates an exception where the communication is made to a high net worth company.